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Building on the success of Glass's initial re-design of the Graduate Recruitment website in 2006, the brief stayed very similar. Essentially we were asked to re-vamp the website and continue to differentiate the practice from the other 'Magic Circle' law firms - giving future recruits a real sense of the firm's values and personality, whilst presenting genuine reasons for students to regularly revisit the site.
Following feedback from the users, the re-design incorporated striking saturated colour palettes to brighten the site, with a streamlined information architecture and a fresh photo shoot to showcase the new London headquarters.
The candid nature of the Blogs, and the sense of 'real people doing real jobs', was further built upon and a series of introductory videos were filmed for each of the new Bloggers. The editorial features such as London Life - which gave a sense of what it is like to be a young lawyer in London - were also updated with current information from the trainee lawyers themselves. An additional feature, a new light-hearted 'Bizarre Laws' flash game, was also developed to connect with the offline campaign.