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Our brief was to design a new graduate recruitment website that would form part of a fully integrated marketing campaign to target prospective employees on campus and during the university 'milk rounds'. The site would have to clearly communicate Hewitt's brand values and stand out in a very crowded and competitive and crowded market place.
Hewitt has many offices based in several regions across the UK. As a notional employer it is important to Hewitt as a business to ensure an even spread of young talent to those offices, especially when Central London or Manchester might ordinarily be their preference.
Working closely with our client we focused on creating a rich content experience that would present the business from the perspective of it's employees I a way that promoted the light hearted but professional culture of the business.
A series of video employee interviews and photo shoots where conducted to showcase the talent and personalities of Hewitt employees form across their regional offices as well as the training packages and benefits that are on offer.
Flash video forms the bulk of the user experience limiting the amount of written content on pages. The site uses clear calls to action to ensure visitors are able to easily make contact to find out more or find out how to visit Hewitt on campus, where they can discuss their future with a Hewitt graduate recruitment specialist.
A highly targeted and effective SEM campaign was set up by Glass's team of in-house search engine marketers to ensure the site was fully optimised for search engines and further supported by a pay per click campaign during the run up to the university 'milk rounds'.